3 Key Skills The Blogging Beginners Must Know
The internet is a becoming more and more populated with the information. While it is a good thing for most people, it is not so pleasant for the people who wish to start a blog. Why? Because too much information means confusion, distortion, and frustration.
Since I am entirely focused on solving problems of the beginners, I have decided to start a series of blog posts containing blogging advice for beginners. I will guide you to the right path in blogging. You can trust me with that.
Remember this beautiful quote by Robin Sharma. And I want you to pause and think about it!
My aim is to transfer my knowledge and experience that I have learned from the masters like Yaro Starak, Neil Patel, Syed Balkhi, his WPBeginner, Brian Dean, online courses, dozens of guides (ranging from 2500-22000+ words) and many many more experts and resources.
That knowledge is too complicated. My effort is focused on simplifying it in such a way that even a 9-year-old can understand and implement it. I hope you not only learn the art of blogging but also the method of doing it the right way.
Three Key Skills
These three skills are the hallmark of an excellent blog. If you practice them before launching your blog, it is going to give your blog a solid foundation. Not only that; you can gain an immediate competitive edge if you know and practice these skills before you start a blog.
For a quick glance, these three skills are covered in this article.
- Niche Selection
- Keyword Research
- Content Writing
I am a big fan of blogs built on solid foundations. That’s what I have learned from my research and experience too. Once you go through this article, you will realize the importance of building a blog with a strong base.
The following list of three skills elaborates why each of them is important and how to do it.
“What the hell is this thing called niche?” You might be having this question in your mind. Well, I have covered niche definition for you, purely in terms of blogging.
Just to refresh the concept of the niche in simple words, see the following definition of it.
A niche is a particular idea/topic that has a specific and well-defined audience/market.
Let’s look at how we can break down the main topic of sports to reach our particular idea (Liverpool Matches Reviews) having a well-defined audience (Liverpool Football Club Fans).
Why Should You Choose a Niche?
Let me explain in a few points what niche selection does to you and your blog.
- Focus: Focus is critical in whatever you do in life. In blogging, if you know what niche/topic you need to cover, you become focused on that topic only.
- Expertise: Having focus on the niche will eventually make you an expert. By learning and exploring more and more, you’ll gradually become a master of your area.
- Authority: If you become an expert in your niche, you will be viewed as an authority on the topics within it. People will listen to you and come for advice. Most importantly, they’ll come to your blog.
- Fans: If you enjoy the status of an authority in your niche, your readers will become your fans. Fans promote your content, engage with you, buy what you suggest, and much more.
- Targeted Audience: When you work on a particular niche, you get a very targeted audience. You know their problems, skill levels, mindset, and even economical situations.
- Better SEO: When you know your audience, you know what they search for (the keywords). You can easily reach them through search engines just by doing good SEO.
I can go on at any length to explain the importance of selecting a niche and sticking to it. However, the points highlighted above are enough to convince you. Are they?
You can choose a niche for your blog from the top three blog niches. Don’t worry because the fourth niche mentioned in the link covers everything you can think of.
Next Level Niche Selection Guide: Blog Topic/Niche Selection 101
Keyword research is the fundamental part of any SEO activity that you do on and off your blog. Let’s refresh our basic definition of a keyword.
A keyword is a word or collection of words that people use while searching for answers/solutions to their queries, on the search engines.
If you want to know how to make salad, you’ll probably go to Google or YouTube and type how to make salad. Let me show you what happens next on Google.
Do you see the significance of keywords? If yes, then you can also guess that researching keywords must be a productive activity.
Keyword research is a process of finding the most suitable keywords for your content. Whenever you write a blog post, it is not only recommended but also essential to do thorough keyword research before writing it.
Why is Keyword Research Important?
Keyword research, as discussed already, is also the best technique for niche selection. Now let’s see what we look for when researching a keyword.
- Search Volume: It is the average number of people who search for a keyword in a month. The average is generally spread over the past 12 months. More the volume, more suitable the keyword is.
- Competition: Competition means how many other blogs are competing to rank for a keyword. High means too many blogs/sites are already ranking for that keyword. Medium means still a significant number of competitors. Low is the sweet spot. Low competition means it is easy for you to rank for that keyword. Some keyword research tools like Moz and SEMRush use terms like difficulty, opportunity, and potential to describe competition.
Why is keyword research necessary? Let me tell you why.
- Niche Selection: It helps you select a niche for your blog. As already explained, choosing an appropriate niche is absolutely necessary.
- SEO: SEO revolves around keywords. Keyword research helps us choose the best keywords and place them in the important places.
- Ranking: Good SEO means good ranking in SERPs. That’s why keyword research plays a significant role in ranking.
- Traffic: Ranking for high volume keywords will bring you massive traffic from the search engines. Google will keep giving you free traffic. Monetizing that traffic will bring you dollars.
You can see that keyword research is an important skill. You don’t even need a blog to learn or practice it. Just go through and apply the simplest keyword research guide and save your keyword data in a spreadsheet for later use.
A blog can contain anything, but if it doesn’t provide high-quality content, it’s not a good blog. The quality of the content should never be compromised.
Content is king!
No matter who you talk to, anyone with a little sense of blogging will tell you that content is the boss. Who do you start a blog for? People. Who do you do SEO for? People. (No, don’t do it only for the search engines, please!)
When our blog design, layout, SEO, and the whole blog is for people, is it justified that we serve them with poorly written, low-quality content? Absolutely not!
Why Does Content Writing Matter?
Your blog is a collection of content ordered in a sequence with the latest blog posts showing at the top. If it’s not good, don’t expect your blog to be successful.
Let’s see why content writing matters as a skill.
- Value: Write this word somewhere. If you understand this word, you know blogging and any business. The whole point of your content is to deliver value to your readers and followers. Writing great content for them is the best way to provide value. (I always follow this)
- Engagement: Engagement is what brings a visitor from the headline to the last line of your article, thus becoming a reader. The reader gets impressed and leaves a comment on your post. He/she even shares your blog post on social media. The next level of engagement is when the reader becomes a subscriber. Ultimately, you have a raving fan. It cannot happen without good content.
- Social Signals: Every share counts because Google looks for blogs with good social signals. If your posts have a better social signal (more social shares), Google will rank it higher. Great content plays the vital role in ensuring good social signals.
- Ranking: Google punishes blogs with high bounce rate and pogo sticking. Bounce Rate is the percentage of visitors who leave your blog without visiting another page. Pogosticking means a visitor opening your link from SERPs, not finding it impressive, and immediately going back. Writing good content will prevent that.
- Trust: Nothing great happens without trust. If you consistently write high-quality content, people will start believing you. You’ll see an increase in comments, shares, traffic, session durations, and many more important factors.I created an 11 step process to create awesome blog posts. You can follow it to write content.
Again, I cannot emphasize content writing enough. It is absolutely essential. Learn how to write a quality blog post to make sure your content writing skills attract your readers.
Blogging is all about a set of skills utilized efficiently. From a beginner’s perspective, this article discussed and explained three key skills which can contribute substantially to starting a successful blog.
Let’s have a look at each of these skills for a quick recap.
- Niche Selection: Selecting a great niche initially brings focus and ultimately helps you establish authority in your niche.
- Keyword Research: It enables you to write for your audience and gives you a competitive edge in SEO, and ultimately increases your rankings in the search engines.
- Content Writing: Writing great content is the fundamental skill to generate trust, engagement, and social signals.
Remember! Whatever you do on your blog should be for your audience. Do not try to impress search engines only. If your readers are happy, Google will reward you for it.
I hope that reading this article brought you some value. If it did, please do not forget to click a social share button and share it. Also remember that taking action is the number one key to success. Apply what you learned and see the results.
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